Give Back
New life. Hope shared.
Welcoming a baby is one of life's gentlest blessings. Each gift you send celebrates that new life — and helps fund treatment for another child fighting for theirs.
Our pledge
10%
of net profits donated every quarter
Joy at a new arrival should ripple outward. One little life honoured; another quietly held.
Pass it on
One gift. Two little lives.
A newborn gift carries something wordless — welcome to the world, you are wanted, life is worth celebrating. The soft blanket, the luxury box opened with tears and laughter.
Every order carries a second, quiet promise: that somewhere, another child facing cancer without the care we take for granted here receives a share of the hope you just put into the world. Not guilt. A gentle circle — new life celebrated, another life helped.
When one family celebrates a beginning, another child moves a little closer to theirs.
The gap
Same disease. Unequal outcomes.
Childhood cancers are often treatable when diagnosed early with access to chemotherapy and surgery. In the UK, most children survive. In low-income countries, late diagnosis and unaffordable care mean survival rates fall sharply — not because the illness is different, but because treatment is out of reach.
~85%
UK childhood cancer survival
When diagnosed early with access to treatment (NHS / CRUK data).
<40%
Low-income country survival
Many children present late with no access to chemotherapy or surgery.
10%
Your order contributes
Of net profits donated to our charity partner every quarter.
How it works
From celebration to a child's fighting chance
You celebrate new life
You choose a gift for a new arrival — a moment of joy, hope and fresh beginnings wrapped in our signature box.
We pass it on
We allocate 10% of net profits each quarter to World Aid Network's childhood cancer treatment programme — your blessing, shared.
Another child is held
Donations fund chemotherapy, surgery and diagnostics for a child who would otherwise have no treatment — a fighting chance at their own story.
Charity partner
World Aid Network
Funds chemotherapy and surgery for children with cancer in Pakistan, Indonesia and Malaysia — delivered by locally-licensed oncologists where families cannot afford care.
- Programme: Childhood Cancer Treatment Programme
- Regions: Pakistan · Indonesia · Malaysia
- Approach: 100% of partner donations directed at treatment — surgery, chemotherapy, radiotherapy and diagnostics
- Clinical delivery: Locally-licensed oncologists (not overseas volunteers)
What donations fund
Typical treatment costs supported through World Aid Network:
- £10Diagnostic tests for a child awaiting diagnosis
- £25Cancer medication for one treatment cycle
- £50A contribution towards life-saving surgery
- £100A meaningful share of a full treatment course
Why this cause
New chapters that help write others
We make gifts for first breaths, first days home, first photographs kept forever. Childhood cancer in developing countries tells the opposite story — children who deserve the same chance, but whose families cannot pay for chemotherapy or surgery.
World Aid Network funds that care through locally-licensed oncologists. A portion of every gift you send helps give another child a fighting chance. That is the blessing we pass on.
Transparency
Quarterly impact reports
Formal partnership documentation in progress. Donations are allocated quarterly to World Aid Network's childhood cancer programme as stated on this page.
Q2 2026
scheduledFirst quarterly donation report will be published after our launch trading period. Amounts will be verified with World Aid Network.
Partner: World Aid Network
Questions about Give Back
- Why childhood cancer in developing countries?
- We exist to honour new life — the tiny moments when a baby arrives and a family's world changes forever. Supporting children with cancer who lack access to care felt like the truest way to pass that joy forward: one little life celebrated, another little life helped.
- How much of my purchase goes to charity?
- We donate 10% of net profits from all sales to World Aid Network each quarter. This is funded from our margins — your price stays the same.
- Can I donate directly instead of shopping?
- Yes — you can donate directly to World Aid Network's cancer programmes at any time. Shopping with us adds a sustained contribution from every order.
- Is World Aid Network a registered charity?
- World Aid Network operates as a charitable organisation funding clinical cancer care through locally-licensed oncologists. Visit their website for registration details and annual reporting.
- Why not animal welfare or another cause?
- We focus on one cause so every gift has a clear, measurable impact. Childhood cancer sits closest to our heart — celebrating new life while helping another child fight for theirs.
Send a gift that means more
Celebrate their new life — and pass that blessing on. Every purchase supports childhood cancer care, at no extra cost to you.
Partnership details and quarterly impact summaries will be published on this page. Questions? hello@babynido.co.uk