Method
How we write baby guides
Guides begin as a question, not a keyword cluster. If the SERP is a wall of retailer grids with no editorial, we may still write a skip-list — that is the gap — but we will not scale a thin template to a hundred near-duplicates.
Every specific number is either sourced and dated or omitted. TOG tables are labelled as manufacturer-style. Survival statistics we do not hold are not shown. We do not reuse competitor phrasing.
The named editor is on /author/hannah-cole. Corrections go to /corrections. Related pages must link both ways.