Privacy Policy

Who we are

Il Nido (https://babynido.co.uk) is the data controller for personal data collected through this website. Contact: hello@babynido.co.uk.

What we collect

• Orders: name, delivery address, email, phone (if provided), order details and payment status via Stripe (we do not store card numbers).
• Marketing: email address if you subscribe to our newsletter (you can unsubscribe at any time).
• Support: information you send when contacting us.
• Technical: cookies and similar technologies — see our Cookie Policy.

How we use your data

• To process and deliver your orders and send order confirmations.
• To provide customer support and handle returns.
• To send marketing emails where you have opted in.
• To comply with legal obligations (tax, accounting, product safety).
• To improve our website and prevent fraud.

Legal bases (UK GDPR)

• Contract: processing orders and deliveries.
• Consent: marketing emails and non-essential cookies.
• Legitimate interests: fraud prevention, analytics and improving our service.
• Legal obligation: tax and regulatory records.

Sharing your data

We share data only with service providers who help us operate the business:

• Stripe — payment processing and tax calculation.
• Supabase — order storage.
• Resend — transactional and marketing email.
• Cloudflare — hosting and security.
• Carriers — delivery partners for shipping your order.

We do not sell your personal data.

Retention

Order records are kept for up to seven years for tax and accounting purposes. Marketing preferences are kept until you unsubscribe. You may request deletion of non-essential data subject to our legal obligations.

Your rights

Under UK GDPR you have rights to access, rectify, erase, restrict processing, data portability and to object. You may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. To exercise your rights, email hello@babynido.co.uk.